Apache CXF servlet /w Eclipse

Why can't I get CXF servlet to work. I started a dynamic web project in Eclipse. Tutorial I followed used Maven archetype for webapp, however, for some reason the same archetype i use doesn't provide the same folder structure and has an error (but that aside, not part of my question), so I just user dynamic web project. My class definition should be simple GET method to return the string entered:

package com.marko.server;

import javax.ws.rs.GET;
import javax.ws.rs.Path;
import javax.ws.rs.PathParam;
import javax.ws.rs.Produces;

import org.springframework.stereotype.Service;


@Service
@Path("/return")
public class MyServ {


    @GET
    @Produces("text/plain")
    @PathParam("/{str}")
    public String why(@PathParam("str")String str){
        return "why won't you work " + str;
    }


}

web.xml contains standard code from CXF user guide, with just changed param-value pointing to beans.xml

<?xml version="1.0" encoding="ISO-8859-1"?>
<!DOCTYPE web-app
    PUBLIC "-//Sun Microsystems, Inc.//DTD Web Application 2.3//EN"
    "http://ift.tt/HeF78r">
<web-app>
    <context-param>
        <param-name>contextConfigLocation</param-name>
        <param-value>
            /WEB-INF/beans.xml
        </param-value>
    </context-param>

    <listener>
        <listener-class>
            org.springframework.web.context.ContextLoaderListener
        </listener-class>
    </listener>

    <servlet>
        <servlet-name>CXFServlet</servlet-name>
        <display-name>CXF Servlet</display-name>
        <servlet-class>
            org.apache.cxf.transport.servlet.CXFServlet
        </servlet-class>
        <load-on-startup>1</load-on-startup>
    </servlet>

    <servlet-mapping>
        <servlet-name>CXFServlet</servlet-name>
        <url-pattern>/rest/*</url-pattern>
    </servlet-mapping>

</web-app>

And lastly my beans.xml referring JAX-RS to my created class

<?xml version="1.0" encoding="UTF-8"?>

<beans xmlns="http://ift.tt/GArMu6"
        xmlns:xsi="http://ift.tt/ra1lAU"
        xmlns:cxf="http://ift.tt/1iXPlPh"
        xmlns:jaxrs="http://ift.tt/1kNxCZA"
        xmlns:context="http://ift.tt/GArMu7"
        xsi:schemaLocation="
            http://ift.tt/1iXPlPh http://ift.tt/1iXPj9S
            http://ift.tt/GArMu6 
            http://ift.tt/1jdM0fG
            http://ift.tt/1kNxCZA http://ift.tt/1iXPm5B
            http://ift.tt/GArMu7 http://ift.tt/1jdLYo7">

    <import resource="classpath:META-INF/cxf/cxf.xml"/>
    <import resource="classpath:META-INF/cxf/cxf-servlet.xml"/>

    <context:component-scan base-package="edu.neumont.csc380"></context:component-scan>

    <jaxrs:server id="restContainer" address="/">
        <jaxrs:serviceBeans>
            <ref bean="MyServ" />
        </jaxrs:serviceBeans>
    </jaxrs:server>

</beans>

I have imported all the CXF and Spring JARs to my lib folder, and am using Tomcat 7.0

Link I use to provide a GET request is of course http://localhost:8080/com.marko/rest/return/blabla