CXF service exposed at multiple addresses, but interceptor invoked only on one

I have trouble working with interceptors in CXF.

My project is layed out as below

My web.xml

<?xml version="1.0" encoding="UTF-8"?>
<web-app xmlns="http://ift.tt/19L2NlC" xmlns:xsi="http://ift.tt/ra1lAU"
    xsi:schemaLocation="http://ift.tt/1FSgkdj http://ift.tt/1zMZJEw"
    version="3.0">


    <context-param>
        <param-name>contextConfigLocation</param-name>
        <param-value>classpath:/spring/root-config.xml</param-value>
    </context-param>
    <listener>
        <display-name>contextLoaderListener</display-name>
        <listener-class>org.springframework.web.context.ContextLoaderListener</listener-class>
    </listener>

    <servlet>
        <servlet-name>CXFServlet</servlet-name>
        <servlet-class>org.apache.cxf.transport.servlet.CXFServlet</servlet-class>
        <load-on-startup>1</load-on-startup>
    </servlet>
      <servlet-mapping>
        <servlet-name>CXFServlet</servlet-name>
        <url-pattern>/services/*</url-pattern>
      </servlet-mapping>

</web-app>

root-config.xml

<?xml version="1.0" encoding="UTF-8"?>
<beans xmlns="http://ift.tt/GArMu6"
    xmlns:flex="http://ift.tt/1ePwsgl" xmlns:security="http://ift.tt/1c8inpe"
    xmlns:xsi="http://ift.tt/ra1lAU" xmlns:context="http://ift.tt/GArMu7"
    xmlns:cxf="http://ift.tt/1iXPlPh" xmlns:jaxws="http://ift.tt/1ej3bYY"
    xsi:schemaLocation="
        http://ift.tt/GArMu6
        http://ift.tt/QEDs1e
        http://ift.tt/1ePwsgl 
        http://ift.tt/1ePwvbL
        http://ift.tt/1c8inpe
        http://ift.tt/1fChGbz
        http://ift.tt/GArMu7 
        http://ift.tt/QEDs1k">


        <import resource="cxf-service.xml" /> 

</beans>

cxf-service.xml

<beans xmlns="http://ift.tt/GArMu6"    
xmlns:xsi="http://ift.tt/ra1lAU"    
xmlns:http-conf="http://ift.tt/1fgHZC8"    
xmlns:jaxws="http://ift.tt/1ej3bYY"    
xsi:schemaLocation="http://ift.tt/1fgHZC8 
http://ift.tt/1ol0hto
http://ift.tt/1ej3bYY 
http://ift.tt/1ej3cfe
http://ift.tt/GArMu6 
http://ift.tt/1jdM0fG"> 

    <import resource="classpath*:META-INF/cxf/cxf.xml" />
    <import resource="classpath*:META-INF/cxf/cxf-servlet.xml" />
    <import resource="classpath*:META-INF/cxf/cxf-extension-http.xml" />
    <import resource="classpath*:META-INF/cxf/cxf-extension-soap.xml" />



    <jaxws:endpoint>
        id="helloWorldService"
        address="/helloworld">
           <jaxws:implementor>
            <bean id="HelloWorldImpl" class="com.jorge.test.hello.webservices.HelloWorldImpl">              
            </bean>
        </jaxws:implementor>   
         <jaxws:inInterceptors>      
            <bean class="com.jorge.test.hello.interceptors.ValueCheckInterceptor"/>         
        </jaxws:inInterceptors> 

    </jaxws:endpoint>



</beans>

HelloWorld.java

package com.jorge.test.hello.webservices;

import javax.jws.WebParam;
import javax.jws.WebService;

@WebService
public interface HelloWorld {

    public abstract String sayHello(@WebParam(name = "user") String user);

}

helloWorldImpl.java

package com.jorge.test.hello.webservices;

import javax.jws.WebService;
import javax.xml.ws.BindingType;

@WebService(endpointInterface = "com.jorge.test.hello.webservices.HelloWorld", serviceName = "hello")
@BindingType("http://ift.tt/1asjJ1m")
public class HelloWorldImpl implements HelloWorld {

    public String sayHello(String user) {
        if ((user == null) || (user.length() == 0)) {
            return "hello world";
        }

        return "hello world " + user;
    }

}

ValueCheckInterceptor.java

package com.jorge.test.hello.interceptors;



import org.apache.cxf.binding.soap.SoapMessage;
import org.apache.cxf.binding.soap.interceptor.AbstractSoapInterceptor;
import org.apache.cxf.interceptor.Fault;
import org.apache.cxf.message.Message;
import org.apache.cxf.phase.AbstractPhaseInterceptor;
import org.apache.cxf.phase.Phase;


public class ValueCheckInterceptor extends AbstractSoapInterceptor  {

    public ValueCheckInterceptor() {
        super(Phase.RECEIVE);
        System.out.println("ValueCheckInterceptor Instantiated");
    }



    @Override
    public void handleMessage(SoapMessage message) throws Fault {
        // TODO Auto-generated method stub

        System.out.println("Intercepted at RECEIVE");

    }
}

When I compile and deploy this in JBOSS I get one endpoint(based on servicename annotation on HelloWorldImpl) http://localhost:8080/helloworldws/hello and another based on cxf (address value) http://localhost:8080/helloworldws/services/helloworld

Both these endpoints are able to receive request and process it. The problem is that when I send the request to the first endpoint the Interceptor is not invoked, understandable since CXF does not know this endpoint.When I send request to the second end point interceptor is invoked.

I tried removing the servicename annotation on the HellowWorldImpl, but then it just exposes the service on http://localhost:8080/helloworldws/HelloWorldImpl