Spring-WS Service Says there is "No Adapter for for Endpoint" when as far as I can see there is

I'm trying to write a fairly simple Spring-WS service which accepts a String and returns a String, I've defined the endpoint Class and as far as I can tell everything looks fine. But when I hit the service using SOAP-UI I get the following error message:

No adapter for endpoint [public java.lang.String uk.co.company.product.identification.service.IdentificationServiceEndpoint.getIdentificationData(java.lang.String)]: Is your endpoint annotated with @Endpoint, or does it implement a supported interface like MessageHandler or PayloadEndpoint?

I'm at my wits end because as far as I can tell everything is what it should be...

SPRING CONFIG

<?xml version="1.0" encoding="UTF-8"?>
<beans xmlns="http://ift.tt/GArMu6"
    xmlns:xsi="http://ift.tt/ra1lAU" xmlns:context="http://ift.tt/GArMu7"
    xmlns:sws="http://ift.tt/KZYGcT"
    xsi:schemaLocation="http://ift.tt/GArMu6  
                                    http://ift.tt/QEDs1e  
                                    http://ift.tt/KZYGcT  
                                    http://ift.tt/Kz3bLJ  
                                     http://ift.tt/GArMu7  
                                     http://ift.tt/QEDs1k">
    <context:component-scan base-package="uk.co.company.product.identification" />
    <sws:annotation-driven />
    <!-- Our test service bean -->
    <bean id="IdentificationRequest"
        class="org.springframework.ws.wsdl.wsdl11.DefaultWsdl11Definition"
        lazy-init="true">
        <property name="schemaCollection">
            <bean
                class="org.springframework.xml.xsd.commons.CommonsXsdSchemaCollection">
                <property name="inline" value="true" />
                <property name="xsds">
                    <list>
                        <value>/schemas/identificationOperations.xsd</value>
                    </list>
                </property>
            </bean>
        </property>
        <property name="portTypeName" value="IdentificationService" />
        <property name="serviceName" value="IdentificationServices" />
        <property name="locationUri" value="/endpoints/" />
    </bean>
</beans>

XSD

<?xml version="1.0" encoding="UTF-8"?>
<xsd:schema xmlns="http://ift.tt/1IhlnBk"
    targetNamespace="http://ift.tt/1IhlnBk"
    xmlns:xsd="http://ift.tt/tphNwY">

    <xsd:element name="IdentificationRequest">
        <xsd:complexType>
            <xsd:sequence>
                <xsd:element name="address" type="xsd:string" />
            </xsd:sequence>
        </xsd:complexType>
    </xsd:element>

    <xsd:element name="IdentificationResponse">
        <xsd:complexType>
            <xsd:sequence>
                <xsd:element name="identificationData" type="xsd:string"/>
            </xsd:sequence>
        </xsd:complexType>
    </xsd:element>

</xsd:schema>

ENDPOINT Class

package uk.co.company.product.identification.service;

import org.springframework.beans.factory.annotation.Autowired;
import org.springframework.ws.server.endpoint.annotation.Endpoint;
import org.springframework.ws.server.endpoint.annotation.PayloadRoot;
import org.springframework.ws.server.endpoint.annotation.RequestPayload;
import org.springframework.ws.server.endpoint.annotation.ResponsePayload;

@Endpoint
public class IdentificationServiceEndpoint {

    private static final String TARGET_NAMESPACE = "http://ift.tt/1IhlnBk";

    @Autowired
    private IdentificationService identificationService;

    @PayloadRoot(localPart="IdentificationRequest", namespace=TARGET_NAMESPACE)
    @ResponsePayload public  String getidentificationData(@RequestPayload String address){
        return identificationService.getidentificationData(address);
    }

    public void setIdentificationService(IdentificationService identificationService){
        this.identificationService = identificationService;
    }
}

Generated WSDL This is the WSDL that is generated when I browse to:

http://localhost:8080/IdentificationService/IdentificationRequest.wsdl

<?xml version="1.0" encoding="UTF-8"?>
<wsdl:definitions targetNamespace="http://ift.tt/1IhlnBk" xmlns:tns="http://ift.tt/1IhlnBk" xmlns:soap="http://ift.tt/KIQHA2" xmlns:sch="http://ift.tt/1IhlnBk" xmlns:wsdl="http://ift.tt/LcBaVt">
    <wsdl:types>
        <xsd:schema targetNamespace="http://ift.tt/1IhlnBk" elementFormDefault="unqualified" attributeFormDefault="unqualified" xmlns:xsd="http://ift.tt/tphNwY" xmlns="http://ift.tt/1IhlnBk">
            <xsd:element name="IdentificationRequest">
                <xsd:complexType>
                    <xsd:sequence>
                        <xsd:element name="address" type="xsd:string"/>
                    </xsd:sequence>
                </xsd:complexType>

            </xsd:element>

            <xsd:element name="IdentificationResponse">
                <xsd:complexType>
                    <xsd:sequence>
                        <xsd:element name="identificationData" type="xsd:string"/>
                    </xsd:sequence>
                </xsd:complexType>
            </xsd:element>
        </xsd:schema>
    </wsdl:types>

    <wsdl:message name="IdentificationRequest">
        <wsdl:part name="IdentificationRequest" element="tns:IdentificationRequest"> </wsdl:part>
    </wsdl:message>

    <wsdl:message name="IdentificationResponse">
        <wsdl:part name="IdentificationResponse" element="tns:IdentificationResponse"> </wsdl:part>
    </wsdl:message>

    <wsdl:portType name="IdentificationService">
        <wsdl:operation name="Identification">
            <wsdl:input name="IdentificationRequest" message="tns:IdentificationRequest"> </wsdl:input>
            <wsdl:output name="IdentificationResponse" message="tns:IdentificationResponse"> </wsdl:output>
        </wsdl:operation>
    </wsdl:portType>

    <wsdl:binding name="IdentificationServiceSoap11" type="tns:IdentificationService">
        <soap:binding transport="http://ift.tt/LcBaVu" style="document"/>
        <wsdl:operation name="Identification">
            <soap:operation soapAction=""/>
            <wsdl:input name="IdentificationRequest">
                <soap:body use="literal"/>
            </wsdl:input>
            <wsdl:output name="IdentificationResponse">
                <soap:body use="literal"/>
            </wsdl:output>
        </wsdl:operation>
    </wsdl:binding>

    <wsdl:service name="IdentificationServices">
        <wsdl:port name="IdentificationServiceSoap11" binding="tns:IdentificationServiceSoap11">
            <soap:address location="http://localhost:8080/IdentificationService/endpoints/"/>
        </wsdl:port>

    </wsdl:service>
</wsdl:definitions>

SOAP Messages: These are the SOAP Message I send from SOAP-UI and what I recieve. The endpoint is:

http://localhost:8080/IdentificationService/endpoints/

Request:

<soapenv:Envelope xmlns:soapenv="http://ift.tt/sVJIaE" xmlns:ser="http://ift.tt/1IhlnBk">
   <soapenv:Header/>
   <soapenv:Body>
      <ser:IdentificationRequest>
         <address>test</address>
      </ser:IdentificationRequest>
   </soapenv:Body>
</soapenv:Envelope>

Response:

<SOAP-ENV:Envelope xmlns:SOAP-ENV="http://ift.tt/sVJIaE">
   <SOAP-ENV:Header/>
   <SOAP-ENV:Body>
      <SOAP-ENV:Fault>
         <faultcode>SOAP-ENV:Server</faultcode>
         <faultstring xml:lang="en">No adapter for endpoint [public java.lang.String uk.co.company.product.identification.service.IdentificationServiceEndpoint.getIdentificationData(java.lang.String)]: Is your endpoint annotated with @Endpoint, or does it implement a supported interface like MessageHandler or PayloadEndpoint?</faultstring>
      </SOAP-ENV:Fault>
   </SOAP-ENV:Body>
</SOAP-ENV:Envelope>